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Digital Marketing Basics

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Instructor Image Donny
5 months
Free
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Free
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Course Details

Digital Marketing Basics

Instructor Image Donny
Certificate
0
(0)
5 months
Current Status
Not Enrolled
Price
Free
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Course
Materials

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.
Digital Marketing process broadly involves the following steps:

  • Research
  • Plan and Strategize
  • Implement
  • Measure and Audit
  • Optimize

Course Material can be downloaded from here.

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